However, if you’re not a big spender on Adwords, don’t expect to get detailed and accurate results on search volumes when searching through keywords to bid on. Google has since obfuscated much of those results for the newcomers in an effort to blur the waters for those looking for a competitive edge.
The image displayed above is for the same search, make money online, but displaying the top results that appear through paid marketing before the organic results begin. If you have the budget, this is a great way to get exposure fast for whatever it is that you’re offering, but it needs to be done the right way.
If you aren’t tracking your conversions using conversion pixels, then you’re largely wasting your time. Both Facebook and Google provide you with the opportunity to really understand your search traffic and to find out there they dropped off or what leads resulted in sales, which are important parts of the equation when you’re spending money to drive traffic.
Content marketing is a behemoth. It’s one of the more involved types of marketing that you can do online and it actually serves to compliment your SEO strategies and tactics. Literally anything.
The way that content marketing works is rather straightforward, but the implementation is far more difficult. Why? It takes a considerable amount of sweat equity to wield this strategy. Not only do you need to write unique anchor content on your website or blog, but you need to write unique content to market that anchor content via authority sites.
It’s not easy whatsoever. It’s not pretty whatsoever, especially when you’re pressed for time and have a million other things to do. But it’s a necessary evil.
But here’s the breakdown for you. In the image below, you’ll see two types of content marketing. You have the single-tier strategy and the double-tier strategy.
When you’re pressed for time, the single-tier strategy is still effective. This is inning accordance with https://eriecdp.org/parallel-profits-review. But it’s not as powerful as the double-tier strategy. Here’s a breakdown of how this works:
The first step is to create the anchor content on your website. It has to be keyword-centric but not keyword-stuffed. It has to be engaging and relevant to your audience as well. Further, Thin content is content that’s basically filler content, which doesn’t actually engage your audience.
What does engaging mean? It means that people spend time actually reading the content. Google knows the difference between engaging content and content that’s thin or simply veers off onto tangents because people that read engaging content stay on the page long enough to read the whole thing.
When they stay there for that long, it means that your average time on the page is very high. That’s important to Google. It’s also important to be engaging because whoever reads that content will want to share it. Shares and engagement levels play a big role in your ability to rank on search engines like Google.